This photo was taken inside
the Hitachi Data Systems
Headquarters in Santa Clara for
a CRN interview about the HDS
Partner Program.
the Hitachi Data Systems
Headquarters in Santa Clara for
a CRN interview about the HDS
Partner Program.
Greetings from Northern California!
Thanks for visiting my web site. I've been living and working in Northern California since 1987 and have built this
site to keep marketing and industry colleagues, as well a friends, up-to-date on what I've been doing. The main
purpose of this site is to highlight my 20+ years of working as a sales and marketing pro who has built channel
ecosystems, partner programs, sales incentives and metric systems for technology companies like Seagate,
Borland, Hitachi, Adaptec, Microsoft and NetApp. The secondary purpose is to keep friends and colleagues, past
and present, up to date - on career, the tech industry and life.
If you and your company are wondering how to build and leverage a profitable, multi-tiered channel strategy - call
me! I've helped companies from start-ups to Fortune 500s understand and build award-winning programs that
drive incremental sales and high ROI. I guarantee that my work will "move the meter" - and it won't break the bank!
If you'd like a copy of my resume - click here!
site to keep marketing and industry colleagues, as well a friends, up-to-date on what I've been doing. The main
purpose of this site is to highlight my 20+ years of working as a sales and marketing pro who has built channel
ecosystems, partner programs, sales incentives and metric systems for technology companies like Seagate,
Borland, Hitachi, Adaptec, Microsoft and NetApp. The secondary purpose is to keep friends and colleagues, past
and present, up to date - on career, the tech industry and life.
If you and your company are wondering how to build and leverage a profitable, multi-tiered channel strategy - call
me! I've helped companies from start-ups to Fortune 500s understand and build award-winning programs that
drive incremental sales and high ROI. I guarantee that my work will "move the meter" - and it won't break the bank!
If you'd like a copy of my resume - click here!
Here are some past highlights . . .
What types kind of work have I been doing over the past 20 years??
I've been working in marketing and sales in the technology industry for over twenty years. I
began selling floppy disk drives and memory chips in Boulder, Colorado for a company called
Data Storage Solutions. I have served as the Director of Global Channel Marketing and
Programs at Borland Software, Starfish Software and at Seagate Technology and Hitachi Data
Systems. Based on this experience and success, many have dubbed me "The Channel Guy" - a
title I am proud to have since I believe the channel is the most effective and efficient way to grow
your business.
Using this experience, I have also helped many technology companies, big and small with their
channel strategies and tactics, as a consultant. The hot topic is the transition from reselling
products to becoming a total Solution Provider. It's all about planning and execution!
began selling floppy disk drives and memory chips in Boulder, Colorado for a company called
Data Storage Solutions. I have served as the Director of Global Channel Marketing and
Programs at Borland Software, Starfish Software and at Seagate Technology and Hitachi Data
Systems. Based on this experience and success, many have dubbed me "The Channel Guy" - a
title I am proud to have since I believe the channel is the most effective and efficient way to grow
your business.
Using this experience, I have also helped many technology companies, big and small with their
channel strategies and tactics, as a consultant. The hot topic is the transition from reselling
products to becoming a total Solution Provider. It's all about planning and execution!
Charlie K. Wallace - The Channel Guy
Welcome!
 | |  | |  | |  | |  | |  |
Source: EverythingChannel IPED
 | Created a strategy and implementation plan for Partner to Partner collaboration at Symantec. | |
| Developed a rewards program for Hitachi Data Systems to drive partner loyalty. | |
| Researched and delivered a Partner value proposition for IBM's storage systems - with | |
| Everything Channel's IPED | ||
| Worked with NetApp to drive the development of programs that create incremental service | |
| revenue. | ||
| Contracted with Xerox to develop a channel value proposition & program in Latin America. | |
| Contracted with Adaptec's Snap Division to create a Channel Strategy and all Sales Programs. | |
| Consulted to industry leaders including Microsoft, intransa, Raritan and Veritas - Storage and | |
| Security are hot! | ||
| Conducted several Business Development workshops with vendors & their channel partners | |
| Helped CMP's IPED Team with Channel research in Latin America - Growth in the region | |
| continues! | ||
| Designed and built several websites including www.toap.org for the award-winning Theatre of | |
| All Possibilities |
| Rio de Janeiro at Sunset Brasil, the land of the Samba and Carnaval. This photo was taken during a Channel Event that I produced for Seagate at Brazil's Carnaval. Click here to see all the pictures! (Requires Adobe Acrobat Viewer ) |